Summary of Laval University’s National Direct Marketing Survey

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Author: Josie Di Felice

Posted: March 27, 2020

Categories: GoodFoodBites / Research

A research team at Laval University conducted a survey last year of farmers in Canada who directly market their products to consumers.

A summary of the survey results are now available online in English here. In total, they received 904 valid responses.

In the study, direct marketing (or “short food chains”) is defined as “agricultural marketing channels that involve at most one middleman between the producer and the consumer.” The study looked at all 10 provinces in Canada and set out to determine whether short food chains improve the professional satisfaction of farmers.

The research project was funded by the Social Sciences and Humanities Research Council of Canada.

Synthèse de l’enquête en français.