New Campaign Showcasing Peterborough & Kawarthas Chefs

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Author: Jamelia Williams

Posted: May 5, 2014

Peterborough & the Kawarthas Tourism (PKT), part of Peterborough Economic Development, has launched a new marketing campaign, “The Chefs of Peterborough & the Kawarthas” which features local chefs, committed to serving fresh, local food, just in time for the beginning of the highly anticipated market season.

The program showcases 10 chefs who have a passion for local fare. Visitors to visitourtable.com will learn about the food scene in Peterborough & the Kawarthas, and can view profiles on each chef which include a short biography, their food philosophy, as well as a locally inspired recipe, with a list of local ingredients and their sources.

PKT will be rolling out the campaign over the coming weeks which will run through the fall harvest season. The digital content will be utilized across a variety of mediums including Facebook, Twitter, Pinterest, YouTube and the “Visitor Experience Insider” newsletter. The goal of the campaign is to draw attention to the people and stories behind the farm-to-table movement in the area, ultimately driving business to local food establishments, area markets, farm gates and other food experiences throughout the region.

For more information regarding this campaign, please contact Kelly Jessup, Tourism Marketing Communications Lead at 705.743.0777 Ext. 2130, kjessup@gpaedc.on.ca