The Western Fair Farmers and Artisanal Market – Revitalizing London’s Old East Village
Posted: April 5, 2012
Categories: Growing Good Food Ideas / Videos
As recently as 2005, the downtown area of London, Ontario, along with the neighbouring Old East Village, were considered food deserts, areas where healthy foods were either too expensive or simply not available. Fast forward only a few years later and local, top quality produce, meats, and baked goods are not only available but also affordable.
Every Saturday, as many as 2,500 people move through the Western Fair Farmers and Artisanal Market, choosing from mouth-watering delights as diverse as the vendors we meet in this video. The surge of the market has not only remedied the food gap within the community, but with locals now constantly moving through the area, businesses have been encouraged to invest in the surrounding community.